Rotterdam, the Netherlands – May 18, 2026
Our custom LED neon signage solutions have earned glowing recognition from Heineken during its official brand activation campaigns for the 2026 UEFA Champions League, marking a landmark milestone in our European market expansion.
Bespoke vibrant neon installations were set up across fan zones and tournament venues to elevate Heineken’s brand presence. Featuring steady light output, high colour saturation and eco-friendly materials meeting EU standards, our signs delivered spectacular visual highlights that amplified the energetic vibe of football celebrations.
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Heineken’s European Marketing Manager shared positive comments after the campaign wrapped up:
“These custom neon displays stood out perfectly at every match venue. Their lightweight structure simplified quick installation, and the vivid glow created incredible photo-worthy backdrops that drove massive social media engagement. The team delivered on tight deadlines without compromising quality, making our Champions League activations far more memorable.”
This highly praised project paves the way for extended long-term cooperation with Heineken and more sports marketing event partnerships. Fueled by this successful case, GS Neon are stepping up business development across Benelux and the rest of Europe. GS Neon hold strong confidence in growing our presence in European sports, hospitality and commercial advertising throughout 2026, bringing premium tailor-made neon signage to more global brand events.