Our Custom LED Neon Signage Shines Bright at Heineken’s 2026 UEFA Champions League Activations in Rotterdam
2026-06-15
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Rotterdam, the Netherlands – May 18, 2026
Our custom LED neon signage solutions have earned glowing recognition from Heineken during its official brand activation campaigns for the 2026 UEFA Champions League, marking a landmark milestone in our European market expansion.
Bespoke vibrant neon installations were set up across fan zones and tournament venues to elevate Heineken’s brand presence. Featuring steady light output, high colour saturation and eco-friendly materials meeting EU standards, our signs delivered spectacular visual highlights that amplified the energetic vibe of football celebrations.
Heineken’s European Marketing Manager shared positive comments after the campaign wrapped up:
“These custom neon displays stood out perfectly at every match venue. Their lightweight structure simplified quick installation, and the vivid glow created incredible photo-worthy backdrops that drove massive social media engagement. The team delivered on tight deadlines without compromising quality, making our Champions League activations far more memorable.”
This highly praised project paves the way for extended long-term cooperation with Heineken and more sports marketing event partnerships. Fueled by this successful case, GS Neon are stepping up business development across Benelux and the rest of Europe. GS Neon hold strong confidence in growing our presence in European sports, hospitality and commercial advertising throughout 2026, bringing premium tailor-made neon signage to more global brand events.
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Press Release: GS Neon, Seals Key Partnerships & Charts Robust European Growth at EuroShop 2026
2026-03-02
Düsseldorf, Germany – March 2, 2026
As the curtains close on EuroShop 2026, the world’s premier retail trade fair marking its 60th anniversary, professional neon lighting manufacturer GS Neon wraps up a highly fruitful five-day exhibition with landmark client meetings, solid new cooperation frameworks and reinforced confidence to scale its European footprint throughout 2026. Held February 22–26 at Messe Düsseldorf, the global retail festival gathered over 81,000 trade visitors from 141 nations, delivering an elite platform for our firm to connect with retailers, interior design studios, shopfitting contractors and signage distributors across Western and Eastern Europe.
By face to face meeting on the show, to show our full portfolio of eco-friendly flexible LED neon signs, custom architectural neon installations and energy-saving commercial lighting solutions, fully compliant with EU RoHS, Eco-design and low-carbon standards that are increasingly non-negotiable for European buyers. The standout highlight of our participation was in-depth closed-door consultations with three core strategic partners, covering Germany, Netherlands and the United Kingdom—Europe’s top three neon lighting consumption markets.
First, our executive team held extended talks with a leading German full-service retail fit-out agency with 200+ boutique and hospitality clients nationwide. Both sides signed a one-year exclusive supply memorandum, agreeing to roll out tailor-made neon signage for fashion flagship stores, cafes and boutique hotels across major German cities starting Q2 2026. The partner praised our fast customisation lead times, consistent colour rendering and recyclable silicone neon materials, which align perfectly with local retail sustainability targets.
Second, we finalised expanded distribution cooperation with a long-term French signage wholesaler. The two parties reached consensus to enlarge the product catalogue by adding smart Bluetooth-controllable neon series, and to jointly launch a regional stock warehouse in Lyon to cut delivery lead times for French, Belgian and Swiss clients. The wholesaler confirmed it will allocate dedicated sales teams to push our neon lines to local architects and mall operators.
Third, senior representatives from a UK national retail brand group visited our team for technical and commercial negotiations. The brand selected our fire-safe, low-power neon solutions for its upcoming nationwide store renovation project, with a framework order scheduled for placement in mid-2026. Beyond formal contracts, our team conducted exploratory meetings with over 40 qualified prospects from Spain, Italy, Poland and the Netherlands, laying groundwork for multi-country distribution partnerships later this year.
Mr. Kevin Lyu, General Manager of GS Neon, shared upbeat remarks on the company’s 2026 European expansion strategy: “EuroShop 2026 has exceeded all our business expectations. Face-to-face dialogue with established and prospective European partners eliminated cross-border communication barriers and let us fully grasp regional demands for sustainable, design-forward neon lighting. European retail and hospitality sectors retain strong appetite for distinctive neon visual identity, while stricter EU energy regulations create huge market space for our low-carbon LED neon products compared with traditional glass neon.”
He added that the company will ramp up investment in EU market development in 2026: including localised product certification, multi-language technical support, flexible batch order policies and regional logistics optimisation. Building on the partnerships secured at this fair, [Your Brand] targets a 45% year-on-year sales growth in European markets by the end of 2026, with plans to attend regional lighting expos in Paris and Milan in the second half of the year to deepen market penetration.
“After this productive EuroShop showcase, we carry clear momentum and solid collaborative foundations. We firmly believe our manufacturing strength, custom design capability and sustainable product advantages will help us capture greater market share across Europe in the new year, building long-term, win-win partnerships with every valued client we met here.” Mr. Kevin Lyu concluded.
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